Our KickStart Breakfast Journey

The KickStart Breakfast Programme is a joint initiative between Fonterra, Sanitarium and the Ministry of Social Development. The programme is designed to positively impact child well-being through providing access to nutritious food at school.

KickStart Breakfast is all about helping tamariki and rangatahi start the day right. We're feeding young minds to fuel our future leaders.

Naenae College Student leaders

By providing Anchor™ milk and Sanitarium Weet-Bix™, students involved in KickStart Breakfast experience the power of a nutritious breakfast to provide both strength and energy for maximum learning at school.

Our programme is more than breakfast, it’s about community, nutrition, leadership and caring.

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Since the programme launched in 2009, we have served over 70 million breakfasts, in over 1,400 New Zealand schools (and counting!).

Our Story

KickStart Breakfast is a community partnership between Fonterra, Sanitarium and the Ministry of Social Development

2009
The programme launches in 200 decile 1-4 schools across New Zealand KickStart Breakfast provides Anchor Mega milk & Sanitarium Weet-Bix twice a week.
2009
2010
KickStart Breakfast welcomes an additional 200 schools to the programme and provides breakfast to over 15,000 tamariki every week.
2010
2011
500 schools are now part of KickStart Breakfast, proudly serving over 30,000 breakfasts every week.
2011
2012
KickStart Breakfast has served over 2 million breakfasts across New Zealand.
2012
2013
The New Zealand Government (MSD) joins the KickStart Breakfast partnership. The expansion of the partnership enables any schools, regardless of decile, to join KickStart Breakfast. Schools can now provide breakfast every school day.
2013
2014
Over 780 schools are now part of KickStart Breakfast providing around 102,000 breakfast every school week!
2014
2015
KickStart Breakfast celebrates over 800 schools’ part of the KickStart Breakfast whānau and to date has served over 10 million breakfasts!
2015
2016
The programme welcomes another 99 schools with over 62% of all participating schools providing breakfast every day for students.
2016
2017
By Term four, KickStart Breakfast is serving over 125,000 breakfasts every week to more than 25,000 students across New Zealand.
2017
2018
KickStart Breakfast welcomes Te One School, from the Chatham Islands. This is our second ‘island’ school.
2018
2019
Our biggest year! Celebrating three huge milestones:
    KickStart Breakfast welcomes our 1000th school to the programme
      KickStart Breakfast serves our 30 millionth breakfast
        KickStart Breakfast celebrates 10 years with Prime Minister Rt Hon Jacinda Ardern and Hon Carmel Sepuloni, Minister for Social Development
2019
2020
    KickStart Breakfast celebrates a brand-new website and full logo revamp.
      During the national lockdown, schools were able to send home their existing KickStart Breakfast supplies to support their local communities
2020
2021
KickStart Breakfast has served over 45 million breakfasts across over 1300 schools in New Zealand.
2021
2022
KickStart Breakfast celebrates serving our 50 millionth breakfast to schools across Aotearoa
2022
2023
By Term four, KickStart Breakfast is serving over 180,000 breakfasts every week to more than 40,000 students, in over 1,400 schools across New Zealand.
      That's over 60 million servings of breakfast since 2009!
        And it wouldn't be possible without our community of 4,000 volunteers supporting the programme every school day.
2023
2024
During our 15th year, we hit the exciting milestone of serving 70 million breakfasts!
2024

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