News
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KickStart Breakfast clubs right throughout New Zealand are packed full of Breakfast Champions who are making an impact on their own lives and or the lives of others simply by attending KickStart Breakfast.
Beatrice loves meeting these people, be they the students themselves making personal developments or taking on leadership roles, or the staff and volunteers that passionately contribute to the success of the breakfast club.
Beatrice visits clubs all over New Zealand recognising those KickStart club members who have become champions in their own right. She is right at home at the club breakfast table chatting with the children over a bowl of Weet-Bix and Anchor milk and a true inspiration to the whole club.
KickStart Breakfast has some wonderful friends that help Beatrice get around the country to inspire the club members. Toyota helps Beatrice get around locally in her fully branded breakfast mobile. Air New Zealand Groups fly Beatrice to those harder to reach clubs throughout New Zealand, and Millennium and Accor Hotels put her up for the night when she is on official KickStart Breakfast club visiting duties.
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Have you had a look at your new online school profile yet? No? Well, here are a number of good reasons why you should!
Breakfast Club Info – Tell us who your Breakfast Club Co-ordinator is and how many students attend your breakfast club.
Supply & Delivery Details – You can now view your milkman’s details if you should ever need to contact them. You can also request adjustments to your supply of Anchor milk or Weet-Bix if you are receiving too much or too little product.
School Information – We have now embedded a Google map tool to help your milkman find your school.
Statistics Bar – Find out how many meals you have provided to your students this term or year and compare to nationwide programme statistics.
Recipes – Under the Hint’s & Tips section you can now find delicious recipes made from Anchor Milk and/ or Weet-Bix which you can create together with your students.
Hints & Tips – Find out how to setup and promote your breakfast club and how you can involve student leaders.
Photos – Upload your schools breakfast club photos or your student’s artwork and have them published on the website.
Media – Here you can download our KickStart Breakfast logos if you want to promote your Breakfast Club in your newsletter or use them for media purposes.
Term Update - At the beginning of December you will be required to update your details for Term 1-2011. Included in this update will be a short survey that helps us understand how this programme benefits you.
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The Hawkes Bay Today reports on Beatrice's visit to Tamatea Primary School. To see the full article please click on the pdf symbol.
Reference: Nobes, C. (2010, October 28). Look who dropped in for breakfast. Hawkes Bay Today. Retrieved from http://www.hawkesbaytoday.co.nz
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Sharing your KickStart Breakfast story with the local community is a great way to pay homage to the children that are excelling and the dedicated people that run your club. Plus it helps to raise the profile of the school and the local paper love these kinds of stories. We’ve put together a quick guide for you.
Before you call the media
- Check to see if you need to permission from parents to publish names and pictures.
- Decide who your spokesperson will be. It is always good for the media to have one point of contact so the person making the call should be the same person to send any follow up information and/ or answer any general questions the journalist may have.
- Make yourself a script and decide what you are going to say.
Making contact with the media
To find out who your local reporter is you can ring the paper’s main line and ask who the right person to speak with is. It is as simple as that!
If one paper does not want to attend, don’t be put off. Try other local and even regional press.
What makes good news?
A good news story is one that engages with the local community on a personal level. It makes the reader feel positive about your school.
Key media messages
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Focus on the benefits that KickStart Breakfast club is providing:
- Have the children been excelling academically, behaviourally or are student leaders developing.
- Is there a champion that deserves to be recognised, a parent, volunteer, teacher or even a student.
- Have you reached a milestone?
- Check out the KickStart Breakfast fact sheet for more hints.
Do's and Don'ts
- Don't be afraid to admit that you don't know the answer to a question but instead offer to find the answer and get back to the reporter before their deadline. Never respond to questions based on unfamiliar facts.
- Be yourself. Talk in your natural language.
- Project enthusiasm for your messages. That attitude is contagious. And if you're not excited about your message, the reporter and audience never will be.
- Don't be rushed into answering. Don't feel obliged to fill "dead air" after a tricky question. Just pause, think... and then answer.
- Finally... you don't need to wait for the media to come looking for you. Reach out to them with story ideas, professional commentary and fresh ideas.
Make it fun for the kids, even base a school lesson on reporting. Ask the kids to make their own posters – there are KickStart Breakfast logos and ‘Ed’ charters available on your school profile under "Media."
If you or the local reporter require any further information, please do not hesitate to contact us either via the email address kickstart.breakfast@fonterra.com or phone Tia Wylie on 09 374 9168
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Ever thought of getting your students involved in the Weet-Bix Tryathlon?
Well, with the help of the Weet-Bix Tryathlon Foundation we can help you get your students to the start line by subsidising entry fees or by helping provide necessary equipment.Set up in 2007 by Sanitarium staff, the Foundation gives kiwi children the opportunity
to take part in and experience the Weet-Bix Tryathlon – an event that provides
Kiwi kids with a long-lasting experience of achievement and success.For more information about the Weet-Bix Tryathlon Foundation and how to nominate
students, please go to www.weetbix.co.nz