KickStart Breakfast

The KickStart Breakfast team recently visited Auckland’s Selwyn College to present prizes to the winners of the Make a TV Ad competition, in front of the entire school assembly of 700 students.

With Mega Bull perched on stage with the KickStart Breakfast team behind him, School Principal Sheryll Ofner congratulated the winners on taking out the nation-wide competition.

Media Studies teacher Lawrence Mikkelsen, who supervised the Making a TV Ad competition, said he was proud of the four students for their inspired and award winning work.

“The KickStart Breakfast’s Make a TV Ad competition was a great opportunity for the students to be creative and be in with a chance to win some cool prizes.

“We will definitely enter any other KickStart Breakfast competitions – the kids got really into it and it’s a great promotion for what the programme is actually about.”

After the assembly finished, the students were greeted by two Fonterra tanker drivers who were waiting for them outside. The driver’s seat and the ultra loud horn proved to be just as interesting to some students as the built-in milk quality indicators were to other students.

The primary school winner of Make a TV Ad competition, Whitiora Primary in Hamilton, will have their presentation on 02 December. They will receive the same prizes and will also have Mega Bull and a Fonterra tanker visit their school.

Beatrice’s new role was announced on Wednesday 25th November at her old school Wesley Intermediate in Auckland’s Mount Roskill, where Fonterra CEO Andrew Ferrier and Sanitarium General Manager Pierre van Heerden welcomed her to the programme.

Beatrice is looking forward to engaging with the students and talking about the benefits of eating a nutritious breakfast “KickStart Breakfast is about looking after the next generation of Kiwi’s – teaching them about nutrition and health, showing them the right way to ‘kick start’ their day. I am very proud to be involved with the programme to encourage New Zealand’s younger generation to nourish their bodies and have more energy for learning,” she said.

Fonterra CEO Andrew Ferrier said the KickStart Breakfast role would complement Beatrice’s international work as a UN Goodwill Ambassador since 2005. “Beatrice is the ideal person to inspire our kids about the value of healthy eating. She will help bring the breakfast message alive and kids will certainly know they can quote Beatrice with authority when they’re back in the family home sharing the message about a healthy breakfast,” Mr Ferrier said.

Sanitarium GM Pierre van Heerden said that Beatrice would help the programme toward its target of 500 schools, after reaching the 300 school milestone earlier this year.

“Success breeds success, and children on the KickStart Breakfast programme will be able to follow Beatrice’s progress towards a record 5th participation in the Commonwealth Games as well as learning positive new patterns of eating for a solid, grounded start to the school day,” Mr van Heerden said.
As Fonterra Sanitarium KickStart Ambassador, Beatrice will get out and about the 300 schools in the custom painted ‘Breakfast Bus’ – a new Toyota Rav 4 SUV sponsored by Toyota New Zealand.

KickStart Breakfast has just won a leading New Zealand sustainability award, topping off a great first year for the programme. Fairfax Media Business Group and PricewaterhouseCoopers created the Sustainable 60 awards to recognise organisations making progress on sustainability. KickStart Breakfast won the Community category that highlights initiatives that make a positive difference in society. KickStart Breakfast Team Leaders, Kate and Mark say it is fantastic that the programme has received the recognition amongst other leading New Zealand businesses.

“Fonterra and Sanitarium are supporting 11,000 students with 20,000 breakfasts per week. Feedback from our 300 schools tells us that KickStart Breakfast is making a difference – kids are showing more attention and are less distracted, and more ready to learn.”

“There are so many people who work behind the scenes - FBNZ Takanini and franchisees who deliver Anchor Mega Milk every week; Sanitarium who supplies the Weet-Bix; the Fonterra corporate marketing and communications teams who co-ordinate and support the KickStart Breakfast programme; and most importantly, our schools who make it happen every day.”

Leading food companies Fonterra and Sanitarium today welcomed the 300th school into the KickStart Breakfast programme, their innovative partnership with schools and communities to ensure more New Zealand children get a healthy start to the school day with a nutritious breakfast.

The 300th school to join the programme is Lincoln Heights School in Massey, Waitakere which marked the milestone with a special breakfast for the 40 young students in its Wednesday breakfast club with Fonterra Special Advisor Barry Harris and Sanitarium General Manager Pierre van Heerden.

Lincoln Heights School Principal Debbie Waikato said that joining KickStart Breakfast would be a real boost for the school’s breakfast club. “Weekly delivery of free milk and cereal from Fonterra and Sanitarium will be the cornerstone of our breakfasts and will complement the great support we also receive from our local community to ensure all Lincoln Heights children can get the right start to their school day,” Mrs Waikato said.

The rapid uptake of KickStart Breakfast since its launch as a pilot in April last year shows the programme is meeting an important need in schools, says Barry Harris. “We’ve had fantastic feedback from teachers which confirms the value of the programme and that a healthy breakfast is a key building block for a successful day at school. Many schools report that students in the programme are more focused and ready to get down to work, and are learning valuable new social skills through the KickStart Breakfast,” Mr Harris said.

The partnership between Sanitarium and Fonterra is a great example of two companies working together to promote health and nutrition in our communities, says Sanitarium GM Pierre van Heerden.

“Kickstart Breakfast is based around a community partnership model - Sanitarium and Fonterra providing the cereal and milk and each school and community taking responsibility for preparing and delivering this to students each week. We are committed to improving the health and wellbeing of our communities, and KickStart Breakfast helps give kids an opportunity to have breakfast,” Mr van Heerden said.

Every week, KickStart Breakfast provides Anchor Mega Milk and Sanitarium Weet-Bix to 300 low-decile schools, with the aim of educating children about the difference a nutritious breakfast can make. More than 12,000 students consume over 24,000 breakfasts a week through the programme.
 

The schools participating to date are approximately 80% primary and 20% secondary schools, with around 80% of the schools located in the North Island. Approximately 60% of the schools are rated decile 1 and 2, with the balance in the decile 3 and 4 range.

Mr Harris said KickStart Breakfast could not operate without the care and enthusiasm of school principals, staff, parents and whanau who volunteer their time to organise the breakfasts in each school.

Last month the KickStart Breakfast programme was recognised with a Social Heroes Award from New Zealand Prime Minister John Key. Currently Fonterra and Sanitarium invest around $750,000 per year in KickStart Breakfast.

With the milestone of 300 schools reached, they have now set their sights on providing the KickStart Breakfasts to 500 schools in the decile 1-4 range to reach even more of the estimated 100,000 New Zealand families who are finding it difficult to manage budgets and family meals.

For more information visit www.KickStartBreakfast.co.nz
Piet de Jong, Fonterra Communications – 021 812 766 begin_of_the_skype_highlighting              021 812 766      end_of_the_skype_highlighting begin_of_the_skype_highlighting              021 812 766      end_of_the_skype_highlighting begin_of_the_skype_highlighting              021 812 766      end_of_the_skype_highlighting
[email protected]
Kim Stirling, Communications Manager, Sanitarium – 09 6250765 begin_of_the_skype_highlighting              09 6250765      end_of_the_skype_highlighting begin_of_the_skype_highlighting              09 6250765      end_of_the_skype_highlighting begin_of_the_skype_highlighting              09 6250765      end_of_the_skype_highlighting or 021 761089 begin_of_the_skype_highlighting              021 761089      end_of_the_skype_highlighting begin_of_the_skype_highlighting              021 761089      end_of_the_skype_highlighting begin_of_the_skype_highlighting              021 761089      end_of_the_skype_highlighting
[email protected]

What schools are saying about Fonterra-Sanitarium KickStart Breakfast

“What a positive start for 30 or so of our children, teachers, support staff and principal have to our working day in our KickStart Breakfast club.” Jessie Richardson, Porirua School

“The children are more focused, their attention span has increased and their general behaviour has improved.” Dana Turnbull, Deputy Principal, East Gore Primary School

“It’s great to promote healthy eating. Our breakfast mornings are family occasions and the students are loving it.” Emily Hargreaves, Principal, Waihi East School

“The teachers have noticed that the children coming to class after having breakfast are certainly a lot happier with themselves and are able to concentrate on their class work a lot better.” Lynette Braithwaite, Office Manager, Mountview School, Taupo

“The students look forward to breakfast at school and are much more settled in class. Many students can now see the benefit of eating healthy breakfasts and the message they take home to their families and communities is encouraging.” Rosemary Grieve, Mangakahia Area School.

As KickStart Breakfast clocks up six months since launching, the programme is now working with close to 300 schools and their breakfast clubs across New Zealand. Strathmore School in Tokoroa has been on board with the programme since term two on this year (2009).

Strathmore breakfast club co-ordinator, Miss Ifi Hasini viewed the opportunity to get the KickStart Breakfast programme happening in their school earlier this year as extremely good timing. “Teachers were concerned at the alarming number of children not eating breakfast in the morning. Some children viewed a meat pie or a mixed bag of lollies as breakfast.”

Ifi says a wonderful person suggested that the school join up after reading an article in a farming magazine about the KickStart programme. Enquiries were made by the school principal and voila, the Strathmore Breakfast club was established. After running the breakfast club for a term, the numbers of students coming early for breakfast is continuing to increase, and the benefits of learning and eating healthy are starting to show in the way kids think
about food.

“In our last breakfast club of term two, we saw the opportunity to show children
the different ways to ‘eat’ Weet-Bix,” Ifi says. “The children were stunned at how
delicious and easy it was to make Weet-Bix  smoothies.”

The school is rapt with the opportunity Fonterra and Sanitarium have provided to pass the healthy eating message to the children. Strathmore School runs their breakfast club on Mondays and Wednesdays with around 35 students attending each morning.