KickStart Breakfast

Sharing your KickStart Breakfast story with the local community is a great way to pay homage to the children that are excelling and the dedicated people that run your club.  Plus it helps to raise the profile of the school and the local paper love these kinds of stories.  We’ve put together a quick guide for you.

Before you call the media

• Check to see if you need to permission from parents to publish names and pictures.
• Decide who your spokesperson will be. It is always good for the media to have one point of contact so the person making the call should be the same person to send any follow up information and/ or answer any general questions the journalist may have.
• Make yourself a script and decide what you are going to say.

Making contact with the media

To find out who your local reporter is you can ring the paper’s main line and ask who the right person to speak with is.  It is as simple as that!

If one paper does not want to attend, don’t be put off.  Try other local and even regional press.

What makes good news?

A good news story is one that engages with the local community on a personal level. It makes the reader feel positive about your school.

Key media messages

• Focus on the benefits that KickStart Breakfast club is providing:
  • Have the children been excelling academically, behaviourally or are student leaders developing.
  • Is there a champion that deserves to be recognised, a parent, volunteer, teacher or even a student.
  • Have you reached a milestone?
  • Check out the KickStart Breakfast fact sheet for more hints.

Do's and Don'ts

• Don't be afraid to admit that you don't know the answer to a question but instead offer to find the answer and get back to the reporter before their deadline. Never respond to questions based on unfamiliar facts.
• Be yourself. Talk in your natural language.
• Project enthusiasm for your messages. That attitude is contagious. And if you're not excited about your message, the reporter and audience never will be.
• Don't be rushed into answering. Don't feel obliged to fill "dead air" after a tricky question. Just pause, think... and then answer.
• Finally... you don't need to wait for the media to come looking for you. Reach out to them with story ideas, professional commentary and fresh ideas.

Make it fun for the kids, even base a school lesson on reporting.  Ask the kids to make their own posters – there are KickStart Breakfast logos and ‘Ed’ charters available on your school profile under "Media." 

If you or the local reporter require any further information, please do not hesitate to contact us either via the email address kickstart.breakfast@fonterra.com or phone Tia Wylie on 09 374 9168

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